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Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

Last Updated: 20.06.2025 17:41

Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

What happens if they try to attract new customers?

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

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Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

What is their product?

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

Can a twin flame runner be happy in a karmic relationship?

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

Typical Harley-Davidson customer

This…is not a healthy company with a bright future ahead.

Why is it that women are stronger than men nowadays?

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

Is anyone up to have a little conversation?

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

All their existing customers shake their canes and whine about them “selling out.”

Can I see some anal hole?

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

What is their lifestyle?

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

It’s been over a month since I stopped taking sertraline but why do I still feel side effects like brain zaps and anxiety mood changes? The root cause of anxiety it’s your thinking and I perfectly master that better than before so it’s hard lately.

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

What happens if they build new bikes?

What can I do after 18 cops raided my home, without a warrant, seeking a person who didn't live there and wasn't there, and also went through all of my stuff? The person wasn't on the lease, and they didn't see him enter.